Rachael Profile Image

She/Her

Rachael

As an Advertising major from the University of Illinois Urbana-Champaign, my interests lie in creative video production, specifically for sports media and various products that I use everyday!

As an Advertising major from the University of Illinois Urbana-Champaign, my interests lie in creative video production, specifically for sports media and various products that I use everyday!

Endorsements

Verified

UGC Creator

Campus professional

About Me

University of Illinois at Urbana-Champaign

Champaign, IL, USA

Advertising

Class of 2026


University of Illinois Urbana-Champaign

Advertising

Class of 05/2026


Chicago, IL, USA

Skills

Expert short-form & long-form video editing (Final Cut Pro, Adobe Suite) • Data-driven social media growth and channel strategy • Creative scripting and storytelling that converts viewers into fans
1. Social Media Content Creation 2. Brand Promotion & Ambassadorship 3. Community Engagement
3. Time Management – balancing college, athletics, and creative passions

Interests

Sports media
Content creation
Creative direction

My Clubs and Associations

Illinois Sports Business Conference

Marketing Committee Member

American Advertising Federation

Videographer

Brands I Follow

poppi
CapCut
Barebells USA
ScentMatch
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My Portfolio

Interview Questions

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UGC Content Creator - ColorMine

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What type of social media content drives the most engagement for you?

My social media content that gets the most engagement comes from "Day in my life" videos where I showcase what it's like to work in my sports broadcasting internship at my university, as well as videos of me checking out certain locations related to food and brand products.

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UGC Content Creator - ColorMine

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How do you stay creative when producing content regularly?

To maintain my creativity in brainstorming ideas for content, I draw inspiration from interests in my everyday life, from the shows and movies I consume to the content creators I follow. These factors allow me to develop my own pattern of content creation that highlights who I am as a content creator and how I want to be perceived. I take a lot of pride in the style in which I angle my camera shots and layer my video clip transitions, and these interests of mine, as well as the everyday life experiences I go through, help my keep my creative juices flowing so that I can create video content that is seamless, engaging, and fun for viewers to watch.

ScentMatch

Content Creator for ScentMatch

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What social media platforms do you prefer for product promotion and why?

TikTok; I believe the viewership algorithm is better for reaching a larger audience and I find it more convenient to upload content seamlessly for others to see.

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