Content that feels overly scripted, inauthentic, or disconnected from real life immediately turns me off. I lose trust when brands rely on overly polished ads, exaggerated claims, or influencer content that clearly isn’t genuine or based on real use. If a product is presented as a “miracle” without showing realistic results, texture, wear tests, or long-term use, it feels misleading and damages credibility.

If I had one week to introduce FORAH to young professionals, here’s what I’d do: I would design a high-impact launch week that blends short-form content, real-life product integration, and in-person activation to create both awareness and trust. Day 1–2: Awareness + First Impressions (Social Launch) I’d post an Instagram Reel introducing FORAH as a clean, mineral sunscreen made for active, high-performance lifestyles. The content would focus on texture, finish, and real-world wear during busy days, positioning FORAH as an everyday essential for young professionals. I’d also share Stories with polls and Q&A stickers to gauge sunscreen habits and misconceptions. Day 3–4: Education + Credibility I’d create an educational Reel debunking mineral sunscreen myths (white cast, heaviness, breakouts) and explain why clean SPF matters for long-term skin health. I’d pair this with a carousel or Story series highlighting ingredients, sustainability, and how FORAH fits into GRWM routines for work, workouts, and outdoor activities. Day 5: Community Engagement (Live Session) I’d host a 20–30 minute Instagram Live titled “Sunscreen for Real Life,” answering questions about mineral SPF, layering under makeup, and sun protection for busy schedules. I’d invite audience participation and share honest first-week results. Day 6: Offline Activation On campus and in young professional spaces, I’d introduce FORAH through: • Sampling at student org meetings, fitness studios, and outdoor study areas • Partnering with wellness clubs, pre-med orgs, and engineering orgs for “SPF & Self-Care” pop-ups • Gathering live feedback to share directly with the FORAH team Day 7: Social Proof + Feedback Loop I’d post a final Reel compiling real-life clips, testimonials, and before-and-after wear tests. I’d also share insights from community feedback, including FAQs, texture preferences, and content ideas FORAH can use in future campaigns. This approach builds awareness, trust, education, and community in one week, positioning FORAH not just as a sunscreen, but as a daily essential for ambitious, outdoors-active young professionals.

A skincare brand focused on sustainability because the brand creation is inspired by nature