I use CapCut for video editing, adding captions, transitions, and syncing clips to trends, and Canva for designing covers, thumbnails, and visual elements that make the content clean and eye-catching. I also use my phone for filming in natural light to keep the videos authentic and UGC-style.

I stay up to date with Instagram and TikTok trends by spending time on the platforms daily and paying close attention to the types of hooks, sounds, and video styles that are getting high engagement. I save trending formats, observe how creators structure their first 3 seconds, and adapt those ideas to fit the product naturally rather than copying trends exactly.

I also follow creators in the fitness, skincare, and UGC space to see what feels authentic and ad-ready, and I test different hook styles in my own content to see what performs best. This helps me create videos that feel current, relatable, and optimized for both organic reach and paid ads.

I have one year of hands on experience creating UGC style content for a real estate agent, where I produced short form videos, property walkthroughs, and engaging social media posts for Instagram and Facebook. I handled the full process — filming, editing, writing captions, and planning content that would attract attention and build trust with viewers. This experience taught me how to create authentic, visually appealing content that highlights key features, tells a story, and connects with the audience in a natural way rather than feeling like an advertisement.