Yes. I regularly create short form vertical content (15–60 seconds) for Instagram Reels and TikTok, including: UGC-style reaction videos, B-roll storytelling clips, AI app/tool demos Educational + lifestyle content designed to feel organic, not promotional I’m comfortable filming on phone, using hooks, trending formats, captions, and editing for retention. I also understand how Gen-Z consumes content quick cuts, clear value, and a natural tone, which is especially important for educational tools like SAT Prep AI.

A reaction video is engaging when it feels real, fast, and relatable. For Gen-Z, the first 2 to 3 seconds matter the most the reaction has to be genuine, not forced. I focus on: Authentic first reactions (confusion → realization → excitement) Clear emotional shift so viewers feel like they’re discovering the result with me Simple on screen text that explains why the reaction matters (ex: “Wait… this actually explains SAT math better than my class”) Relatability reacting as a real student who’s busy, stressed, and looking for smarter ways to study. If the reaction feels like a FaceTime moment instead of an ad, Gen-Z stays and watches.

Brands that get Gen Z sound human, move fast, and let creators keep their natural voice instead of forcing trends or slang. When a brand over explains, over polishes, or chases memes late, it feels like an ad and Gen Z scrolls.