I target 10M as a distribution goal first, then I tie it to paid signups. I get you there by running volume, running tests, then scaling winners hard. I post 1 to 2 short videos per day on the brand account, seed UGC through a weekly challenge, then turn the top organic posts into paid ads. I use a simple math model and manage it weekly. If you post 45 to 60 videos per month, and 10 to 15 percent hit 100k to 500k views, you land in the 5M to 12M monthly range from organic plus UGC reposts. I then add paid to close the gap. If you put budget behind winners, a $10 CPM target means 10M paid impressions costs about $100k, and I spread that across the 3 to 5 best creatives with fresh hooks to avoid fatigue. I get you as close as performance allows, fast. I run a 14 day sprint to find 3 to 5 repeatable winners, then I spend the next 6 to 10 weeks scaling those winners across new hooks, new audiences, and new creator faces. I report weekly progress toward 10M with views, CTR, signup CVR, and CPA, so you see exactly how close we sit and what lever moves it next.

I prioritize revenue and efficiency first. I track paid signups per day and week, then CPA for paid signups by channel and by creative. If revenue tracking is set up, I watch ROAS. If not, I use CAC payback as the north star. Next I watch funnel health. I look at click-through rate plus hook rate and first 1 to 3 seconds retention to judge creative. I track landing page view to signup conversion, trial starts, trial to paid conversion, and checkout conversion with step drop-offs so I know where signups break. Then I check quality and retention. I monitor refunds and chargebacks, then Day 7 and Day 30 retention and churn. I also track ARPU and plan mix so I know whether growth comes from low-quality signups or durable customers. Finally I track learning signals. I watch CPC and cost per landing page view, frequency, and creative fatigue. I break results down by audience segment and placement so I know what to scale and what to cut.

I would treat social as a paid signup funnel, then iterate fast. I would pick two core audiences, beginner music producers and content creators who need safe music, then build landing pages that match each audience and promise. I would set up tracking with TikTok and Meta pixels plus UTMs, then keep a simple sheet to tie every post and ad to signups. For content, I would post daily short videos built to drive clicks and trials or purchases. I would open with the product in the first second, then show the one click loop generation on screen. I would rotate repeatable formats like “make a beat in 15 seconds,” before and after with and without the loop, “3 loops for this genre,” “fix this bland clip,” and a clear “no copyright claims” use case, then end with a direct CTA to start. For paid growth, I would turn top organic posts into ads and test hooks aggressively, around 10 new hooks per week, while keeping the body consistent. I would retarget video viewers and site visitors with proof and a tighter offer, then use a simple offer ladder from a free sample pack to a trial to monthly and annual plans. I would improve conversion with a short demo on the landing page, strong social proof from duets and testimonials, and follow up for trial users and abandoned checkouts. I would optimize weekly using CPA, conversion rate, trial to paid, retention, and CAC payback, then cut ads that miss target CPA after enough spend to learn and scale winners into new audiences and new hook angles. For the bonus UGC views, I would run a weekly “Muse-Sick Flip” challenge with a template, pay creators for view milestones, and repost winners on the brand page, then whitelist top posts for ads to compound signups.