Brooklyn Nets
Summer Intern Program
What roles do you think sports plays in consumer behavior and affinity?
No matter the age, race, gender or demographic, sports inevitably bring people together. Whether you are in the arena, or at home sports are all around us and impact our daily lives. At their best sports are love, entertainment and community. At their worst conflict and pain, but the passion of players and fans is what makes it great.
We are greatly influenced by athletes, how we dress, act and live. Which is why they are often used as a connector between brands and the larger audience. By aligning with a team that represents mutual values and a similar fan base. Fans have the ability to feel they are personally connected with a team or players. Ultimately this chain of connection reinforces the communal feeling sport brings.
Peak6
TikTok Content Strategist
Describe an interesting TikTok video you've created, and why do you think it was a good fit for the content style of the platform?
When I did a gig with the health app Wana I was incharge of their TikTok account - I was able to stay up to date with trends while also making the videos educational and easy to consume.
If you had to describe your personal brand in one sentence, what would it be?
You can hear me from across the room, but I'm full of creativity and willing to work hard.