Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
The content that builds a brand is long lasting and makes customers want to come back. It is visually appealing and tells a story of the company. Content that drives a purchase is informative and causes immediate action.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
Individually combining each ingredient into one bowl so consumers know we are transparent in what they consume. Making it trendy by doing it ‘ASMR’ style.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
Promoting educational content by providing information on the ingredients consumers are engaging in, while also using trendy visuals and music to boost engagement to explore pages. Working slowly but surely with small content creators for brand deals.


