I focus on creating consistent, audience-driven content with strong hooks that capture attention within the first few seconds. I combine trend research, platform-specific optimization, engaging storytelling, and active community engagement to increase reach and visibility. I also analyze performance data regularly to identify what's working and refine the content strategy, helping the account grow efficiently while building an authentic and engaged audience.

When creating local recommendation videos, I focus on hooks that immediately capture attention and spark curiosity. I like to lead with a strong value proposition, a personal recommendation, or a question that makes viewers want to keep watching. For example:

"This might be the best hidden café in Sydney"

"I can't believe more people don't know about this place."

"Looking for a brunch spot you'll actually want to come back to?"

"POV: You just found your new favorite local spot."

I then quickly show the experience, atmosphere, or standout features within the first few seconds. My goal is to make the content feel like a genuine recommendation from a friend rather than an advertisement, helping viewers trust the recommendation and stay engaged throughout the video.

Yes, I have experience creating UGC content for beauty and lifestyle brands. I have collaborated with brands such as Skingame as a Product Tester and Brand Collaborator, creating authentic content that showcased products through reviews, demonstrations, and social media storytelling. I have also created beauty-focused content featuring brands such as Lancôme, leveraging my professional beauty industry experience to produce engaging and relatable videos. My involvement in content creation, filming, editing, and on-camera presentation allows me to deliver UGC that feels genuine while aligning with each brand's goals and audience.