I think the ‘Pleasing’ by Harry Styles that sells skincare, nail polish, merch etc. has a great social media presence, especially among Directioners (One Direction Fans) and Harry Fans. The brand is well-marketed by Harry Styles, his team, as well as his fans who review the products. What sets this brand apart is not only the quality of their products because of the ingredients they use but also their popularity and the willingness of customers to shop their products despite the high prices. Furthermore, most celebrities, when starting businesses in their name, have products with their name written all over it. Harry Styles and his team have refrained from making this brand all about himself, and let the products speak for themselves.