He/Him
Punnathat
Videographer & Editor specializing in short-form content. I use high-energy editing and trend analysis to help brands scale their social presence.
About Me
Udon Thani, Thailand
Skills
Interests
Brands I Follow
Interview Questions
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos
What’s your approach to improving content based on feedback or analytics?
My approach is to create many fomats and style of content (around 2-4) then look for the retention rate and performance. Then improve it based on the feedbacks and repeat the format that performed the best.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos
When you get a creative brief, how do you make it feel authentic?
First I'll blurt everything down into a sheet of paper and then connect the lines together. Then I work on the script, refining it until it feels authentic and connects with the audience.
After that I'll work on storying boarding to get a rough visual of that content.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos
What’s your process for coming up with hooks that stop people from scrolling?
I'll think about how people react to certain sentence that can trigger curiosity or questions. After that, I will
Make 2-4 format and style to test hook and see which perform the best of out of 4.