Interview Questions
SprinkleBites
Meta Ads and Email Marketing Manager

What strategies have you used to improve Meta ad ROI?
To test 3–5 concepts weekly, prioritize native/UGC-style content, and nail the first 1–3 seconds to stop the scroll. Kill underperformers fast, scale winners. Build lookalikes from your highest-LTV customers, exclude existing buyers from acquisition campaigns, and layer retargeting by engagement window with tailored messaging.
SprinkleBites
Meta Ads and Email Marketing Manager

How do you optimize email campaigns for better engagement?
To have:
Subject line under 50 characters
Create FOMO & curiosity
Sending to smaller targeted markets
Know when to send the email, both weekdays and the time
Clear CTA email


