In my previous roles at Putera Sampoerna Foundation and Konnect Lab Clothing, I gained hands-on experience that’s highly relevant to this role. At Putera Sampoerna Foundation, I managed communications, coordinated with multiple stakeholders, and maintained organized data tracking, which strengthened my skills in outreach and relationship management. At Konnect Lab Clothing, I created engaging content, collaborated with brands, and handled campaigns that required attention to detail and audience engagement. These experiences have equipped me with the skills to coordinate influencers, manage outreach, and create content that resonates.

I’m very familiar with using Excel and spreadsheets. In my previous role in Customer Relationship Management at Putera Sampoerna Foundation, I regularly used Excel and Google Sheets for data entry, managing attendance tables, and tracking client or campaign information. I’m comfortable organizing, analyzing, and updating data efficiently, and I enjoy using spreadsheets to keep everything structured and easy to reference.

For Pound Cake’s seeding program, I would suggest UGC creators who specialize in beauty content and have authentic engagement with their audiences. Three examples could be:

1) Hyram Yarbro – Known for his honest skincare reviews and relatable approach, he can bring credibility and trust to the brand.

2) Susan Yara – Her content blends education and lifestyle in a fun, approachable way that resonates with beauty enthusiasts.

3) Liah Yoo – She has a strong focus on skincare routines and product testing, making her audience highly receptive to discovering new products. These creators not only have engaged followings but also align with Pound Cake’s mission to share honest, enjoyable, and trendy beauty content.