Interview Questions
Extra
Social Growth Lead

What strategies would you use to grow Extra's social media presence on TikTok? How would you measure success?
To grow Extra’s TikTok, I’d focus on fast-paced entertainment clips, TikTok-first content, trending sounds, and recurring series that build habit. I’d measure success through follower growth rate, engagement rate, average video views, and completion rate—because those are the metrics that tell us whether the algorithm and the audience are responding.


