I ensure content aligns with brand messaging by thoroughly researching the brand's voice, values, and target audience first—studying their existing content, understanding their unique selling points, and identifying what resonates with their community. As a student at the University of Southern California studying public health and actively involved in marketing roles, I've learned to balance creative authenticity with strategic brand alignment—at Avocurl, I maintained their inclusive, educational voice while growing them to 8,000 followers, and as Papier's Brand Ambassador, I consistently delivered on-brand aesthetic content that strengthened their Gen Z presence. I collaborate closely with marketing teams, welcome feedback, and always ask clarifying questions upfront to ensure my creative vision matches brand goals—because successful content isn't just engaging, it's strategically aligned to drive the right audience actions!

Hi!! I create engaging short videos by hooking viewers in 3 seconds with relatable problems (like "POV: You've applied to 50 jobs with no response"), using quick cuts, trending audio, and authentic storytelling that shows real solutions rather than polished ads—because from growing Avocurl to 8,000 followers, I've learned people engage with genuine moments, not perfection. For ApplyQuick AI, I'd showcase the platform through satisfying before/after comparisons, screen recordings of the AI automating tedious tasks, and diverse scenarios like stressed students or busy professionals getting relief from the job search grind—all edited in CapCut with dynamic pacing and natural energy that feels like a friend sharing a helpful tool. I'm confident producing 5-7 monthly videos that drive real engagement because I understand what makes content stop the scroll and convert viewers into users!

Yes!!