I immerse myself in social media content but with PURPOSE; I don't scroll just for the dopamine hits but I also take note of what content I see regularly, and what grabs attention (hooks, visuals, sounds, music, etc.) in videos that go viral or have high engagement. I also follow big content creators and influencers to see what trends they are following and/or starting.

Best tactic for myself is to 1) be authentic or at least authentically; people can sense if a person is unauthentic most times and authentic reactions connect with people. 2) be relatable; people love to connect to those who they can relate to. 3) engage with (potential) viewers and followers; make the content less about you and more on the viewers. 4) good hooks and attention-grabbers. 5) consider attention-spans; use visuals, shorter videos, music, direct on-point information. 6) storytelling; make sure to follow a structure that will keep the viewers hooked from beginning-middle-end.