Goal: Launch a new clean skincare line with a focus on sustainability and inclusivity, targeting Gen Z and Millennial consumers. Collaboration: I worked with cross-functional teams across Product Development, Creative, Social Media, and E-commerce to bring the campaign to life: • Product Team: Collaborated to deeply understand the key ingredients, sustainability story, and differentiators. This helped us craft authentic messaging rooted in real product benefits. • Creative Team: Partnered on visuals and tone, ensuring the brand voice matched both the campaign theme and target audience (fresh, bold, inclusive). • Social Media Team: We co-developed a 4-week content calendar that included user-generated content, influencer partnerships, behind-the-scenes videos, and product education reels. • E-commerce Team: Synced on launch timing, homepage banners, product descriptions, and email flows to ensure a seamless customer journey from ad to checkout. Results: • Reached over 1.2M impressions across social in the first two weeks • 25% higher engagement rate compared to previous product launches • Drove a 40% uplift in online pre-orders • Earned coverage in three major beauty publications organically

Fabby.Sambol

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