Relatability comes from authenticity, so I will focus on creating content that feels like a 'friend-to-friend' recommendation. I’d use UGC-style videos to show the product in everyday life like messy desks, cozy reading books, or kitchen while maintaining the aesthetic style, I can show followers exactly how to use different fragrances to set the tone for their day, whether they are hosting a dinner party or winding down after a long day of classes. This approach turns a 'product' into a 'lifestyle essential

To make fragrance relatable, I’d leverage social media trends that focus on romanticizing life.' I would create content series like 'The Scent of the Week' based on current seasonal moods or viral home decor aesthetics. Since I have experience in social media management and data analytics, I would track which types of 'vibe-based' content (like ASMR or 'Day in the Life' reels) get the most engagement and refine the strategy to ensure the products are reaching the right audience at the right time