A video goes viral when it’s highly relatable, emotionally engaging, or tied to a trending topic. It needs to grab attention immediately, keep viewers hooked with strong pacing, and leave them wanting to share it with others. Humor, surprise elements, or a strong emotional pull are key ingredients.

For Serif.ai, I’d focus on making a viral video by using humor and relatability around writing struggles. For example, I’d create a meme-style TikTok using trending audio where a “writer” struggles to come up with content, then Serif.ai swoops in as the hero, effortlessly solving the problem. The video would be short, visually engaging, and use text overlays that highlight how easy and fast the tool is. Tapping into universal frustrations like “writer’s block” or “too much to write, too little time” makes it shareable because it resonates with many people.

I’d start by brainstorming ideas that mix entertainment, value, and relatability. I’d focus on themes like shortening complex ideas (like turning long content into quick, TikTok-worthy clips), showcasing relatable memes about writing struggles, and using trends like food content to connect with a broader audience. I’d map out each day with a specific type of content—one day for meme humor, another for engaging short stories, and one for creative demonstrations of Serif.ai’s features.

To keep it fresh, I’d follow current trends, use trending audio, and add Serif.ai’s unique personality to the content. I’d pre-create and schedule posts, but I’d also stay flexible to jump on any new trends during the week. Consistency would come from a recognizable tone and branding in all posts, while freshness would come from experimenting with new formats and ideas that still align with the audience’s interests.

Here’s how I’d approach the 3 TikTok video concepts for Serif.ai:

1. Shortened Stories (like movie clips or Reddit stories)

People’s attention spans are getting shorter (based on the latest studies), so I’d make quick, engaging videos that summarize long content, like turning a Reddit story or a movie clip into an easy-to-digest format. This keeps viewers hooked because they get the story without the time commitment. It’s perfect for those who scroll fast and love bite-sized entertainment.

2. Food Content

Who doesn’t love watching food videos? From recipes to food hacks, these kinds of videos grab attention instantly because food is something everyone relates to. Imagine showing how Serif.ai can create or assist with writing unique food reviews or creative food captions—it’s relatable, fun, and makes people curious about how the tool can add flavor to their content.

3. Meme Videos

Curated meme videos are great because they’re funny, entertaining, and show off the page’s personality. Humor is universal and scroll-stopping, so it would be fun to create memes that relate to writing struggles or creative processes. This would not only make people laugh but also build a connection with the audience.