He/Him
Priit
I am very interesting person. I like to create my own world and share my gifts with others.
Endorsements
21+
About Me
Otepää, Valga County, Estonia
Interests
Brands I Follow
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
I see brand-building content and conversion-driven content as two different but equally important parts of a strategy.
Brand content is about building trust, identity, and emotional connection — it doesn’t try to sell immediately. It’s things like lifestyle content, storytelling, and educational posts that make people remember and relate to the brand.
On the other hand, conversion content is more direct. It focuses on clear benefits, product features, social proof, and calls to action — it’s designed to turn interest into a purchase.
The key is balance. If you only push sales, people lose interest. But if you only build brand, you might not convert. The best approach is to use brand content to warm up the audience, and then use conversion content to capture demand when they’re ready.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
I would create a short-form video showing a simple daily routine with Sousa — something like a ‘day in the life’ where the supplement is naturally part of the morning.
It would feel authentic, not like an ad — for example: waking up, making coffee, taking Sousa, going to the gym or starting work. I’d keep it visually clean and relatable, with a simple hook like ‘POV: you’re trying to feel more energized without overcomplicating your routine.’
The reason is that this type of content performs well right now, builds trust, and helps people visualize how the product fits into their real life.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
I would focus on building trust and community first, not just selling the product. For a new supplement brand, people need to believe in the product before they buy it.
I’d start with short-form content like Reels or TikTok showing real use cases — daily routines, before/after effects, and honest experiences. I’d also collaborate with micro-influencers, because they tend to have higher engagement and more trust with their audience.
Another key part would be educational content — explaining what the supplement does, how it works, and why it matters, in a simple way.
I would also encourage user-generated content by asking customers to share their experiences, and repost that to build social proof.
Finally, consistency is key — posting regularly, engaging in comments, and building a clear brand voice.