P
She/Her/Hers
Prathika
I'm a freshman at IUPUI double majoring in Finance and Public Writing with a Women, Gender, and Sexuality Studies Minor.
I'm a freshman at IUPUI double majoring in Finance and Public Writing with a Women, Gender, and Sexuality Studies Minor.
About Me
Indiana University-Purdue University at Indianapolis
Class of 2026
Indianapolis, IN, USA
Interests
Fashion writing
Social media
Activism
Interview Questions
NatureLab Tokyo
Social Media Intern
What's one brand that's killing their social strategy right now? Why are they standing out?
For sure SKIMS! This might sound too corny or cliché, but SKIMS' recent 'Fits Everybody' collection campaign with SZA blew up, especially because of the size-inclusion initiative by the brand. SKIMS' not only maintains a consistent color scheme and makes subtle changes to their social media pages' color schemes, but they also display raw and real content that the Gen-Z audience are expecting from brands these days. Also, the way they've publicized their brand through the TV show, 'The Kardashians' is amazing. One author thing that stands out about this brand is that they have a solid brand motto/definition, which conveys the audience why their shapewear is different from that of other brands. It is important to find your brand motto before starting to form a branding strategy.
suplmnt
Social Strategy & Creator Intern
What's the best way to tap into Gen Z's attention through a social media campaign?
To make content that displays your impact.
Built by Girls
Content Contributors
Please share the link to a writing sample that you're most proud of that best showcases your style and voice.
https://medium.com/@prathikasukumar/fast-fashion-to-haute-couture-how-does-fashion-make-us-political-thinkers-e3810f899d29