She/Her
Pratha
I'm a national-level rifle shooter, musician, and a student with a passion for problem-solving and teamwork. I being focus and discipline to every challenge I face.
About Me
University College Dublin
bsc. computational social science
Class of 2028
Dublin, Ireland
Interests
Interview Questions
Lemon Perfect
Social Media Intern
How do you stay updated with the latest social media trends?
To stay updated with the latest social media trends, I follow a mix of real-time tracking, expert insights, and hands-on experimentation. Here’s my approach:
1. Follow Trend-Focused Platforms & Newsletters
- Social Media Today – Daily updates on algorithm changes and platform trends.
- Later Blog & Hootsuite Blog – Insights on content strategies and trends.
- Morning Brew’s Marketing Brew – Quick, digestible news on digital marketing.
- #TwitterTrends & TikTok Creative Center – To spot viral trends in real-time.
2. Monitor Social Media Itself
- TikTok’s "For You" Page – Fastest way to see viral audio, filters, and challenges.
- Instagram’s Explore Page & Reels Trends – What’s engaging users now.
- X/Twitter Trending Topics – What’s driving cultural conversations.
- YouTube Shorts & Trending Tab – Identifying content formats that gain traction
3. Hands-On Experimentation
- I test new features (e.g., Instagram Threads, TikTok AI tools) firsthand.
- I analyze viral content structures and apply them to campaigns.
- I track engagement analytics to see what resonates over time.
4. Leverage AI & Trend Tools
- Google Trends – See what’s gaining popularity worldwide.
- Exploding Topics – Tracks emerging trends before they peak.
- TrendTok Analytics – Monitors TikTok trends by category.
Sonic
E-commerce Intern
How would you approach creating a viral marketing campaign for an online brand?
Creating a viral marketing campaign requires a mix of creativity, strategic planning, and audience psychology. Here's my approach:
1. Understand the Brand & Audience
- Research the brand’s identity, values, and existing customer base.
- Identify what excites, entertains, or emotionally connects with the target audience.
2. Develop a Strong Hook (Virality Trigger)
- Emotional appeal: Make it funny, inspiring, or shocking (people share what makes them feel).
- Relatability: Content should feel authentic and easy for the audience to connect with.
- Challenge-based engagement: Gamify the campaign (e.g., challenges, UGC trends).
3. Choose the Right Platforms & Formats
- TikTok & Instagram Reels for short-form, shareable videos.
- Twitter/X for trending discussions.
- YouTube Shorts for engaging storytelling.
- LinkedIn (if B2B) for thought-leadership content.
4. Leverage Influencers & Communities
- Collaborate with micro and macro influencers to amplify reach.
- Tap into niche online communities that align with the campaign.
5. Encourage User-Generated Content (UGC)
- Create a campaign hashtag to make tracking easy.
- Offer incentives (giveaways, reposts, exclusive discounts) for participation.
- Run contests that require tagging friends (exponential growth).
6. Keep It Simple & Shareable
- Use easy-to-replicate formats (memes, duets, challenges).
- Avoid overly branded content—make it feel organic.
7. Add a FOMO Factor
- Use limited-time exclusivity (e.g., “Only for the next 48 hours!”).
- Create a sense of urgency through countdowns or unlockable content.
8. Track, Optimize & React Quickly
- Monitor engagement metrics in real-time.
- If something gains traction, double down by boosting it with paid ads or reposts.
- Adjust the strategy based on audience feedback.
Example: Viral Campaign Idea for a Skincare Brand
#GlowUpChallenge – Encourage users to post their before & after skincare journey with the brand’s products.
- Influencers start the trend.
- Brand offers a free product giveaway for the best transformation.
- TikTok duet feature used to react to the best entries.
Sonic
E-commerce Intern
share an example of a creative marketing or social media project you’ve led. What was the outcome?
Nike wanted to strengthen its presence among college students and promote its new line of sustainable athletic wear.
Approach:
I identified that Nike’s core values—innovation, sustainability, and empowerment. I crafted a pitch that emphasized how Nike could leverage our student ambassadors to create authentic engagement on campuses.
Execution:Partnered with 50+ student athletes and fitness influencers across major universities to create content showcasing Nike’s sustainable gear.
Organized interactive “Nike Campus Challenges” where students participated in fitness events while promoting Nike’s products.
Leveraged student-led TikTok and Instagram campaigns with the hashtag #MoveWithNike, which generated thousands of engagements.
Results:
A 30% increase in Nike’s engagement rates among Gen Z students.
Over 500,000 organic impressions across social media.
Strengthened Nike’s brand positioning as a sustainability leader among young consumers.