True Beauty Ventures
Gen Z Beauty Focus Group
What's your favorite beauty brand right now? Why do they stand out?
I've been loving ELF. When I started really looking and investing in makeup, skincare, etc I thought price meant quality. As time went on, not only did I realize price doesn't equal quality but also the key is to choose what fits you. This means that I gravitated towards brands that are more inclusive with a range of selection. I found a sweet spot of this with ELF. Not only is their brand affordable and has great quality, their products offers somewhat a bigger range than others and I am able to feel myself using it.
DAMDAM Tokyo
Community Management Intern
Please add a link to your favorite skincare influencer, on any platform.
https://www.tiktok.com/@ferchugimenez?lang=en
palette
Social Media Marketing Intern
What is the most important thing a social media manager should be doing?
I believe the most important thing a social media manage should be doing is being able to communicate the brand's messaging and value through this channel effectively to their target audience. It should focus on creating a cohesive IMC strategy that utilizes different marketing tools to be able to create a cohesive branding and able to communicate to the TA clearly.