I have successfully implemented content strategies in various projects by aligning design, storytelling, and audience engagement. For my House of Masaba study, I analyzed consumer behavior to enhance brand presence. My Pillsbury packaging redesign focused on appealing to both loyal and new customers. With Phool product photography, I captured the festive essence to strengthen seasonal marketing. My children’s book on Indian food combined education with entertainment to engage young readers. Additionally, my Bengal Shantipur Handloom and Kolkata Clay Idol websites focus on preserving heritage while making traditional crafts more accessible. Each project involved tailoring content to resonate with the target audience effectively.4o

When creating content for different target audiences, I focus on understanding their interests, preferences, and behaviors. I tailor the tone, style, and format to match their expectations—whether it’s a formal approach for professionals or a fun, engaging style for younger audiences. Relevance is key, so I ensure the content speaks directly to their needs while incorporating visually appealing elements that enhance the message. I also track engagement and feedback to refine my approach. For example, while designing the Bengal Shantipur Handloom website, I’d highlight cultural heritage for traditional fashion lovers while emphasizing sustainability and modern aesthetics for younger consumers.