I try to build from my own experience with the respective brand and call on others to share in the excitement of a brand that I love releasing a new product that I am sure to love. I will also try to call on older products that I loved from the said brand and remind people of their quality so the campaign for the new product launch feels more authentic. If there is a brand that I am not familiar with yet, I will build on the hype I have heard from other creators, maybe stitch parts of their video for visual evidence, and create excitement on my enthusiasm to try it out.

As a content creator, ideals flow naturally when introduced to a product or concept of what people might want to see. I look to my life, my peers and the feedback of my community to further my content ideas. As a creative person, I always approach even the most generic ideas with my own flair.

I have worked with multiple brands and various types of products to create authentic content that not only engages with the audience but also deliver a product that they want to try.