To grow a brand on TikTok, I focus on being real and adding value—not just pushing products. Here’s how:I start by jumping on trends early, but always putting a unique spin that ties back to the brand. For example, if a certain sound is trending, I might use it in a way that shows off the product naturally or tells a mini-story.I also lean heavily into hooks and the first second of the video—something surprising, relatable, or curiosity-driven to keep people from scrolling away.Engagement is huge, too. I reply to comments quickly, ask questions in captions, and even feature user-generated content. It makes the community feel included and more likely to share.And I always track what works. If a style of video gets more saves or shares, I make more like it. It’s all about testing, learning, and staying consistent without over-polishing. Real > perfect on TikTok.

I’d film short, genuine clips of real reactions: a kid’s eyes lighting up when a dragon roars during the story, or a parent making silly voices along with the app. No script—just real, cozy moments.Text overlay would say things like “Turn bedtime into adventure time 🐉” or “Why tell stories when you can experience them?” with a clear CTA like “Sound on 🔉 Try it with your little one!”I’d also jump on trending family-friendly sounds and use hashtags like #ParentingHacks #BedtimeStories #KidsTech to reach the right people. The key is to show the emotion, not just the features.

I sold custom gift boxes for couples online—things like date night kits with themed items, snacks, and personal touches.I learned that presentation and the story behind the product really matter. Good photos that showed the unboxing experience made a big difference. I also found that people weren’t just buying a box of stuff—they were buying a convenient, thoughtful solution to gifting. That helped me focus my messaging on saving time and making moments special rather than just listing what was inside.It was a small operation, but it taught me how to listen to what customers actually want—not just what I thought was cool to sell.