More than 5

When I create digital content, I always start by asking, “What’s the point of this?” Whether it’s meant to teach something, spark a conversation, or get someone to click a link, I need to be clear on the goal from the start. Then I think about who I’m actually talking to—what they care about, what problems they’re dealing with, and how they like to consume content. Once I have that picture in mind, I dig into the topic, looking for angles that feel timely, relevant, or just genuinely interesting. From there, it’s about telling a story or crafting a message that feels natural and engaging—something that makes people want to stop scrolling and pay attention. I also make sure the content fits the platform, whether that means writing with SEO in mind for a blog or using eye-catching visuals and short captions for social. Once it’s out there, I watch how people react so I can keep improving the next time around.

More than 5h+ of Social Media screen time.