Make sure the hook grabs their attention but not stop there. I would include some type of unexpected twist mid reel/TikTok/you tube short to carry on the engagement as we want as much people to watch the entire thing. Finally, I’d include interactive prompts like ‘tag your friend who codes at 3AM’ because shares and comments are what really push organic reach and also POV to make it relatable but also POV everyone has that one friend ... relate it to the niche/video so people tag their friends and share it so it boosts engagement.

The main may i would resonate is by making the hook relatable to US students and make the content engaging like the following. A POV debugging at 3am type of meme content and then showing someone else solving the debugging error using Blackbox ai. Another reel could be how US students spend hours on their coursework whereas with Blackbox Ai they can get it done in minutes. I have a lot more ideas as i am a computer science student currently on a 12 month internship as a SWE so marketing this tool wont be an issue as ill be able to relate with the audience very easily and well.