I do not but I am an incredibly quick learner and could pick up creating ugc content in no time! I've used apps like Capcut for videos before

In my previous roles, I’ve gained hands-on marketing experience through leadership and creative work in student organizations and internships. Some of the key tasks I’ve completed include:

Social media management: As Editor of my college yearbook, I managed our Instagram page to promote deadlines, events, and sneak peeks of our work. I created engaging graphics using Canva and wrote captions that matched our brand voice and appealed to the student body. Content strategy: I collaborated with exec members to plan themed weeks and campaigns to boost engagement and promote sustainable fashion on campus. Community engagement: I responded to DMs, reshared follower content, and used interactive features like polls and questions to keep our audience involved. Brand storytelling: As Yearbook Editor, I organized photos and designed layouts that captured student life and represented a cohesive visual identity, which translates well into visual storytelling for brand pages. Cross-platform coordination: In APO, I worked with other exec members to promote service events across email, Instagram, and posters, making sure branding and tone were consistent. I don’t have a formal portfolio yet, but I’m happy to share examples of Instagram content I’ve created or walk you through specific projects!

Glossier – I admire how Glossier builds community through customer voices. Their posts feel personal, minimalist, and relatable, and they do a great job of blending product promotion with user-generated content and storytelling. Duolingo– Their TikTok and Instagram are great examples of using humor and viral trends to boost brand visibility. They’re playful, self-aware, and know how to adapt their brand personality to different platforms. Nike– Nike consistently delivers powerful, inspirational messaging across all channels. Their visual storytelling is top-tier, and they strike a strong balance between product promotion and larger cultural conversations.