On campus, I would host tabling events in busy student centers where students can swatch products, learn about ColourPop, and take samples. I would also use my involvement in the American Marketing Association to host a ColourPop-focused event, including a fun competition where students create the most creative look using ColourPop products. This would encourage hands-on engagement, creativity, and friendly competition while generating organic social content.

Off campus, I would partner with local cafes and boba shops near campus to give out samples with purchases. I would encourage students to post about their samples and looks on social media, tag ColourPop, and share their experience. This approach connects ColourPop with places students already love while expanding reach both in person and online.

I will especially highlight the affordable price point since my audience is around the same age as me and mostly college students who love finding products that fit their budget. I want to show that ColourPop makes it possible to enjoy high-quality makeup without overspending, which is something that really resonates with students.

I will emphasize how ColourPop products encourage creativity through bold colors and the wide variety of shades, finishes, and formulas they offer. By showing how many different looks can be created from the same products, I can inspire my audience to experiment and have fun with their makeup.

I plan to create get ready with me videos where I use a full face of ColourPop for different occasions like classes, study sessions, nights out, events, or casual weekends. I would also include quick tutorials, before-and-after transformations, and short videos highlighting how long the products last throughout a busy college day.

To further engage college students, I would involve my audience through polls, comment prompts, and challenges like choosing my next look using only ColourPop. I would also share tips on building a versatile makeup collection on a budget and show how ColourPop products fit into everyday routines while still feeling fun and exciting.

What I love about ColourPop is how it completely changes the idea of what luxury beauty looks like. The products feel high-end, thoughtfully made, and trend-forward, yet they remain accessible for people like me who want amazing quality without spending a fortune. ColourPop proves that great makeup does not need a high price tag to feel special.

I admire how the brand refuses to settle or cut corners. ColourPop encourages people to enjoy beautiful packaging, strong performance, and constant innovation all at once. It redefines luxury by making it inclusive, playful, and attainable.

I also love that ColourPop celebrates makeup as something joyful and expressive. The brand embraces bold colour, creativity, and experimentation, making it easy to try new shades, finishes, and looks without hesitation. Makeup feels exciting rather than intimidating, and collecting products is encouraged because fun is part of the experience.

Most importantly, ColourPop brings happiness into everyday life. Using the products feels lighthearted and empowering, and it is clear the brand is built on the idea that beauty should spark confidence, creativity, and a little extra fun.