I would engage students by integrating Barebells into spaces where they already feel motivated and connected. I would host giveaways and sampling events in the school gym, collaborate with Boston College’s Campus Recreation team, and work with their social media platforms to reach a wide and active audience. I would also incorporate Barebells into the cultural events I host on campus, positioning the brand as inclusive, accessible, and community-focused rather than just performance-driven. In addition, I could involve my Division I athlete friends and collaborate with Boston College sports teams to promote Barebells through athletes students already look up to and trust. By combining athlete-driven advocacy, in-person engagement, and social media promotion, I would create both visibility and authentic excitement around trying Barebells products.”

I would be a great fit as a Barebells Brand Ambassador because I am deeply involved in campus life at the intersection of culture, fitness, and community. As a freshman representative in my school’s culture clubs, I actively host and participate in cultural events that bring together students from diverse backgrounds—spaces where I could authentically represent Barebells as an inclusive brand. I am also heavily involved in sports and campus recreation, with many close friends who are Division I athletes, and I train at the gym 4–5 times a week myself. Because Barebells is already part of my lifestyle, promoting the brand would feel genuine and natural.