Yes, I live a 10 min walk from an Insomnia at UCLA.

I’m rooting for UConn in this year’s March Madness tournament. They’ve been an exciting team to watch and always bring a lot of energy to the tournament, which makes the games even more fun during a watch party with friends. It’s the perfect excuse to gather everyone together, cheer during the big moments, and enjoy warm Insomnia Cookies while watching the action unfold. Game nights like that make March Madness even more exciting.

I would bring my watch party to life by hosting a casual game-day hangout with a group of friends where we’re all gathered around watching the tournament and cheering on our team. The setup would include a cozy living room with the game playing on the TV, friends wearing team colors or jerseys, and a warm box of Insomnia Cookies as the main snack for everyone to enjoy. Throughout the night I would capture authentic moments like everyone reacting to big plays, celebrating when our team scores, and grabbing cookies during timeouts or halftime. I’d film clips of friends opening the Insomnia Cookies box, passing cookies around, and enjoying them while watching the game to show how they’re the perfect treat for a basketball watch party. The content would feel fun, energetic, and social, highlighting how Insomnia Cookies make game nights with friends even better.