I would ensure that I promote this drink to a diverse range of students from freshman to senior and try to reach people from all different majors. I would do this by setting up tabling events and offering to give out samples at large campus wide events such as our Pitt Dance Marathon and the annual spring concert.

I would encourage them to purchase this drink by showing how it has many ingredients that are both known to the general population and are good for your digestion and body as a whole. Additionally, I would promote that it is a low calorie option that also does not compromise the taste.

As I have done events promoting drinks before, I would introduce Saint James to my campus community by coming to events that have a large populations of students. Events such as philanthropy sports games and rush events for sororities and fraternities would be the most ideal for this kind of promotion. I am apart of Beta Theta Pi, Letters of Love, American Society of Civil Engineers, and the University of Pittsburgh Student Ambassadors.