She/Her
Phi
I am Phi Phi who is a dreamer with a strong heart, chasing meaningful stories and beautiful moments while staying true to my vision.
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About Me
Social Sciences, Journalism
Class of 2018
Bangkok, Thailand
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Interview Questions
Lanolips
UGC Content Creator for Lanolips
Can you share an example of a recent UGC video you created for a beauty or retail brand, and what made it feel natural instead of overly scripted?
Lanolips
UGC Content Creator for Lanolips
For a quick-turnaround project like this, how would you approach creating two distinct videos while keeping them aligned with the brand and your own content style?
For a quick turnaround project, I would start by identifying the core brand message and visual identity that need to remain consistent across both videos. Then I'd create two different creative angles for the same product. For example, one video could focus on a relatable everyday problem and solution, while the other could be more lifestyle-driven and aesthetic. This allows each video to feel unique while still communicating the same brand values. I would keep the tone, visual quality, and authenticity aligned with both Lanolips' brand personality and my own content style to ensure the content feels natural rather than overly scripted.
Dropps
Short-Form Video & Photo Content Creator
What's a brand you think is killing it on TikTok right now, and what would you steal from their playbook for Dropps?
One brand I think is doing a great job on TikTok right now is Duolingo. Instead of focusing on product features, they focus on entertaining content that feels native to the platform. Their videos are playful, trend-driven, and built around a recognizable brand personality. For Dropps, I would borrow that approach by making the content entertaining and relatable rather than overly promotional. I’d focus on real dorm-life moments, laundry struggles, and quick transformations that students can identify with, while naturally integrating the product into the story. The goal would be to make viewers enjoy the content first and remember the brand second.