I’d focus on creating moments where students naturally have a need for Barebells such as before workouts, during study sessions, and between classes.

As a member of UCF's greek life community, I'd also target big moments such as the countdown to spring break, fraternity Intramural sports teams, dance marathon, as well as greek life philanthropy events and prepping for finals.

I also would connect with my contacts at local pilates studios, CycleBars, and Crossfit gyms.

Social media is also extremely important to engage audiences. I'd create fun Tiktoks or authentic posts highlighting the brand's personality & functionality.

I’m a student at the University of Central Florida — one of the largest campuses in the country. I am extremely involved with my campus and have hands-on experience as a brand ambassador for both Red Bull and poppi. I’m constantly balancing sorority events, classes, workouts, and social life — which makes protein bars a daily essential for me.

What excites me about Barebells is how the brand fits into real college life whether it's fueling workouts, busy days on campus, or social moments a consumer doesn't have to sacrifice taste to enjoy Barebells. I’m extremely comfortable managing sampling logistics, creating engaging lifestyle content, and integrating brands authentically into UCF student communities.

My goal would be to make Barebells the go-to protein bar for students. Something they'd naturally reach for — not just a product, but a necessity.

Yes! I was an ambassador for the Uber One arcade activation and for the Sephora & Uber Eats collaboration.