A strategy that this company could use to really jump start their 2023, would be to go where Gen Z is. Whether that be at a college career fair, collaborate with meaningful TikTokers who focus on what Gen Z values, and so on and so forth. So much time is spent researching what the next move is, but social media works much quicker than that. Home From College is meant to do great things, so they must meet their audience where they are at.

Some brands aren’t following the trends right as the pulse is in them. I understand how so many approvals need to happen in order for an idea to go from bottom to the top, but that is where we need to put trust in Gen Z, especially those who know social media like the back of their hand. There is nothing better than a brand who gets it, and is consistent with the content put out to match the trend before it becomes old.

My favorite streaming platform is Hulu because it offers a wide range of older movies and current tv shows, as well as Hulu live to not miss important broadcasting events like the Macy’s Thanksgiving Parade (my fave) or sporting events.