Candier
Marketing Intern / Campus Rep
How would you spread the word about Candier on campus?
Sharing DIY tutorials and behind-the-scenes glimpses of the brand's creative process, as well as user-generated content campaigns on social media, could be a convenient and surprising way to engage customers. Short videos answering user questions or allowing them to create their own custom candles would also enhance customer trust and boost engagement. Posting such content is unusual for brands, which is why it could be a great idea.
The Darl
UGC Content + Product Testing
Do you think reviews are a key factor when buying a product?
People's personal experiences with a product are key to promoting it. When we receive a recommendation from someone, it sounds much sincerer, and when we have an example of how that product helped them, we are more open to giving that product a chance.
AltCal
Video / Photo Editor
When a digital product is a stand alone service (ie has no packaging) how can social media be used to help communicate the different benefits of using it to audiences with different reasons for using it.
To successfully promote a product without packaging, it is practical for people to share their positive experiences with that product and tell how it has impacted their lives, i.e., how it has helped them overcome certain obstacles or how it has simply made their lives easier.