A non-work-related skill that has really helped me professionally is simple video editing and Photoshop. Knowing how to quickly create and edit visuals allows me to add value to projects by producing eye-catching content and refining assets on the spot, which speeds up workflow and keeps brand visuals polished.

My favorite project was organizing the launch party for a city’s new official website. I collaborated with city officials, designers, and event planners to create a cohesive theme, interactive stations, and branded visuals. One challenge was coordinating with multiple vendors to ensure everything aligned with the brand; I tackled this by holding regular check-ins and using project management tools. The event successfully showcased the website and engaged the community.

To ensure consistency in brand messaging and visuals across various creative assets, I start by developing a comprehensive brand style guide that outlines key elements like logo usage, color palette, typography, and tone of voice. I then collaborate closely with designers and marketers, reviewing each asset to ensure alignment with the brand’s core values and visual identity, creating a cohesive and recognizable experience for the audience across all platforms.