https://www.tiktok.com/@peterfmarch

On campus I am deeply involved in multiple organizations that connect me with a wide range of students. I am a Division III track and field athlete, which gives me access to the athletic community and events where energy, performance, and teamwork are central themes. I am also an Army ROTC cadet, which has taught me leadership, discipline, and how to engage peers in high-intensity group activities. In addition, I am a pre-med student within the Mathematical Sciences department, which keeps me connected to academically driven organizations and students who value innovation and sustainability. I would help WIP show up by tailoring its presence to each of these communities. With athletics, WIP could sponsor game-day activations, intramural tournaments, or provide “energy boosts” during practices and meets. For ROTC, WIP could align with physical training events or leadership labs under the theme of “Fueled by WIP Energy,” connecting resilience and endurance to the brand. Within academic and pre-professional clubs, WIP could sponsor study nights, provide branded charging stations, or host sustainability-focused discussions that highlight WIP’s impact beyond the classroom. This multi-channel approach ensures that WIP Energy is not just a logo on campus, but a visible and engaging partner in student life, from the field to the classroom.

I would represent WIP Energy on campus by making the brand relatable to student life, highly visible in daily routines, and connected to values students care about. My approach would include student-centered messaging such as “Fueling all-nighters, game days, and lab nights” to show how WIP powers more than just electricity—it powers ambition and lifestyle. I would create engaging social media content using humor, memes, and interactive polls, while also establishing a tangible presence on campus through branded charging stations, giveaways during finals week, and QR codes with fun calls to action. Additionally, I would highlight WIP’s commitment to sustainability through simple, eye-catching infographics and sponsor student events like study breaks, club activities, and athletics under the theme “Fueled by WIP Energy.” This approach ensures that WIP is seen not only as an energy provider but as a brand that understands and supports the student experience.