During my time as a Content Creator for Netflix’s Blood and Water series, I worked closely with a team of marketers, influencers, and show talent to develop engaging and innovative social media content. Our goal was to connect with Gen Z audiences and enhance viewership through culturally relevant and trend-driven campaigns.To start, we brainstormed ideas by analyzing trending TikTok challenges and identifying key cultural moments that resonated with our target audience. I suggested incorporating behind-the-scenes footage and short storytelling clips from the cast to humanize the series and spark audience curiosity.We also collaborated to involve influencers who aligned with the show’s themes, leveraging their platforms to amplify reach. My role included refining scripts for clarity and ensuring the content adhered to brand guidelines. Together, we successfully increased social media engagement by 35% and boosted viewership by 20%, proving the impact of collaborative, innovative strategies.

1. Getting in Sync with Glam Up’s EssenceLiving the Brand: I’d dive deep into what Glam Up stands for – whether it’s the playful, empowering vibe or the sleek aesthetic of its AI-powered features. This means getting familiar with its values, colors, voice, and personality, so every video feels like a natural extension of the brand.

Consistent Style: Each video would feel unmistakably Glam Up. From colors to language, I’d keep elements familiar so fans recognize the brand instantly, even when scrolling fast.2. Understanding the Audience Inside OutKnowing Their World: It’s key to understand Glam Up’s audience — likely beauty lovers who crave something new and cool but don’t want the usual “perfect beauty” vibe. I’d dig into what they love, what catches their eye, and what’s trending in their world.Tapping into Interests: I’d make sure each video doesn’t just speak at them but resonates with their lifestyle. By tapping into popular topics, I’d keep Glam Up relevant and relatable.3. Team Collaboration for ConsistencyStaying Connected: I’d keep close communication with Glam Up’s marketing and creative teams, making sure each idea aligns with the latest campaigns or new app features.Feedback Loops: To refine content, I’d always be open to feedback from the team, creating a feedback loop where ideas evolve until they feel just right.4. Creating Content with a Signature FeelUsing Glam Up’s Tools: TikTok is a perfect place to showcase Glam Up’s AI features in fun ways. I’d create “transformation” videos, show real people using the app, and play up its unique AI capabilities.Consistent Voice and Hashtags: Every post would sound and feel like Glam Up. I’d use specific phrases and hashtags unique to the brand, giving followers an unmistakable sense of who Glam Up is.5. Playing with TikTok TrendsFinding Trendy Fits: I’d keep up with popular TikTok trends but always find a way to put the Glam Up spin on them. Whether it’s a viral sound or challenge, I’d look for ways to make it both relevant and unique to Glam Up’s vibe.Learning from Competitors: Staying aware of what other beauty brands are doing helps in knowing what works. But I’d go further to ensure that Glam Up’s content stands out with a fresh, creative angle.6. Letting Data Guide UsSeeing What Clicks: I’d keep track of what followers engage with the most, so we’re learning and refining with every post.Testing & Trying New Things: TikTok rewards experimentation, so I’d test out different ideas

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