Previously, I helped manage a travel non-profit social media by encouraging social media visitors to interact through "your month, your ____" and hosting a photo contest. One of my tasks was to even create an influencer collaboration program proposal with the company. Organic audiences stem from the desire to interact and engage with a company, so creating a desirable post is crucial.

At my previous internship, they had an established brand presence on social media, but it was very outdated, and little effort was given into making a trendy and successful social media presence. By effectively researching trends and identifying how it would best resonate with the demographic, who was a bit older, I managed to grow reach by 34.1% and visits by 38.2%. I also have experience managing and creating social media graphics for an on-campus club.