She/Her
Perrin
Hi! I'm Perrin, a senior at Syracuse University studying Public Relations with a Marketing minor. I also serve as President of PRSSA, where I lead peers in professional growth and networking.
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About Me
Syracuse University
Syracuse, NY, USA
Public Relations, Marketing
Class of 2026
Syracuse, NY, USA
Skills
Interests
My Clubs and Associations
PRSSA (Public Relations Student Society of America)
Delta Gamma
My Portfolio
Interview Questions
Elixir Shots
Social Media Strategist (Owned Channel)
What's a way an IG account can get more followers?
For one, staying up with the trends is of the utmost importance, especially with Instagram, and having a visually pleasing page can instantly make a company look more professional. In addition, creating content that hits the shared aspect in the PESO model can really increase the number of followers, especially when reaching Gen Z.
Elixir Shots
Social Media Strategist (Owned Channel)
Can you provide an example of a successful marketing campaign you have analyzed?
A successful marketing campaign that I have analyzed is Ben & Jerry's. As someone who grew up in Vermont, Ben & Jerry's ice cream and their campaigns have always been on my radar. Moreover, in my time at Syracuse, I researched and dissected many of its campaigns as well as presented my CSR recommendations for it at a Newhouse symposium.
Elixir Shots
Social Media Strategist (Owned Channel)
How do you stay updated on the latest digital marketing trends?
As a college student, I stay well-connected through platforms like Instagram, Snapchat, and TikTok, where I actively engage with trends and content. I also make it a priority to stay updated on current events, particularly in marketing and industry news.