Winter/Christmas break!!!

Honestly, TikTok is the most effective platform for beauty content because the FYP pushes your videos to people who don’t already follow you, which makes it so much easier to reach new audiences. The algorithm favors quick, authentic, everyday moments, which is perfect for makeup routines, GRWMs, product tests, and before-and-afters.

Short-form videos also feel more personal and unfiltered, so people connect with you faster. One good video can reach thousands, even millions, just because the algorithm decides it's relatable. Instagram is still great for clean photos, reels, and building a more aesthetic feed, but TikTok definitely reaches way more people and helps you grow quicker.

1. “8 AM to 8 PM” Wear Test I’d start my TikTok at like 8 AM showing my fresh makeup, then check in throughout the day while I’m studying, walking to class, grabbing coffee, and stressing over finals. At the end of the night, I’d show a close-up of how my makeup actually held up.

2. Study Grind GRWM I’d film a quick GRWM before going to the library in my hoodie, talking about how I need my makeup to survive me sweating, rubbing my face, and basically struggling through finals week.

3. Candid Library Clips I’d get small clips of me flipping through my notes, typing, yawning, sipping an Alani, and doing flashcards—just real moments where you can still see my lips and face looking good.

4. “After the Exam” Check-In Right after I finish an exam, I’d record a clip showing how my makeup stayed on even though I was stressed and rushing around all morning.