P
Paulina
Innovative and collaborative data science and economics major passionate about the intersection of data analytics and the development of efficient systems in pursuit of globally oriented social good.
Innovative and collaborative data science and economics major passionate about the intersection of data analytics and the development of efficient systems in pursuit of globally oriented social good.
About Me
University of California, Berkeley
Class of 2025
Berkeley, CA, USA
Interests
Data analytics
Data visualization
Sunny days
Interview Questions
Countless.ai
Growth Strategist
Suppose you were in charge of ButcherBox's marketing (butcherbox.com). What would you guess are some significant segments of visitors to ButcherBox? How might ButcherBox approach marketing to these segments differently?
I think that the scope of the segments could vary. I would imagine their target audience to be personal chefs, smaller- more exclusive catering companies, and even smaller-scaled restaurants. In this case their approach to marketing specifically for personal chefs, and small scale catering companies should be oriented towards a "high-quality" narrative. The more high-quality products they have the more exclusive or smaller segments would want to subscribe to the service. As for small-scale restaurants offering a partner program for "xyz" restaurant x ButcherBox can be a marketing opportunity that can accelerate revenue generation.
Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor. What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
Coming from a data-oriented background segmentation is vital to the e-commerce industry. Whether it be via product type (i.e. Skincare, Fashion & Style, Travel & Leisure, etc) or by service type (i.e Managed Service v. Tech Partner (ISV)) or even scope of clientele (i.e. SMB, MM, or Enterprise) each can give distinct insights. These valuable insights can help companies compare themselves to their competitive markets or simply help with outreach gap identifications and thus, mitigations for a scalable and competitive brand.
Baton Market
Virtual Assistant to Co-Founder
Please talk about something you've done that demonstrates attention to detail.
My most recent role at a startup required that I analyze and understand data points within a partner domain to elevate partner experience and reconfigure allotted benefits, and requirements for certain tier structures. As the company grows as does its partner program. The new partner program aimed to support and enable larger client-facing teams while still ensuring support for scalable, growth-oriented partners.