I live in student housing, which gives me access to a highly engaged college audience. I’d lead sampling efforts on campus through pop ups at high-traffic areas like building entrances and group exercise classes, and off campus by bringing sampling to nearby gyms, fitness studios, and student events. I’d also support these efforts with social content to extend reach and engagement.

I’m currently a college student living near campus, which allows me to naturally connect with a large audience of young adults who are interested in beauty and self-expression. I would engage my audience by hosting on campus events where people can try ColourPop products and see them in action. In addition, I’d create fun, relatable content by incorporating ColourPop into my everyday “get ready with me” routines, showing different ways to style and use the products while encouraging creativity and self expression.

What I love about ColourPop is how it feels like a special, fun addition to your makeup routine. The products let you experiment with different designs, colors, and looks while still feeling wearable and approachable. I love that ColourPop encourages creativity and self expression, it helps you represent who you are and switch up your style depending on your mood, all without making makeup feel intimidating.