My strategy when creating content for a brand like Ello is to blend authentic lifestyle moments with visually engaging, on-brand storytelling. As a wellness creator, I focus on highlighting how a product naturally fits into my daily routines, whether that’s a morning matcha, a beach day, or post workout hydration. I prioritize clean, aesthetic visuals, relatable voiceovers, and a balance of informative and aspirational content. For Ello, I would emphasize both function and style, showcasing how the brand enhances wellness habits in a way that feels real and aligned with the active, sunny lifestyle I’m living in Miami this summer.

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As a wellness content creator spending the summer in Miami, I’d love to showcase how Ello fits into an active, beachy lifestyle. One idea is a one-time vlog-style video called “From Morning to Night with Ello” where I highlight how I use my tumbler throughout the day starting with an iced matcha before Pilates, a fruit-infused water at the beach, and tea at night. Another idea is a “7-Day Hydration Challenge” series featuring different Ello bottles in daily routines like workouts, beach days, and WFH. Both ideas blend wellness, aesthetic visuals, and real-life use, perfect for Miami summer content.