I ensure that I communicate with the brand about what they would want. Submitting a video based on assumptions is not only risky but could also lead to wasted time on both sides. That is why I make sure to ask what the brand would want or to talk with someone in the creative department about certain ideas for videos before executing them.

I prefer to use Capcut because of how easy it is to navigate and the wide variety of tools available for video editing. Not only does it have a large number of pre-made transitions, but it also makes it easy to make your own! The picture editing is also impressive because it allows you to mess with the light settings and create your personalized ambiance.

The algorithms for TikTok and Instagram differ. On TikTok, trends can easily catch on and go viral, and videos can reach a wider audience if these trends or the hashtags associated with them are used. This allows for a larger variety of videos to go viral, but a lower chance if they do not follow a trend. However, with Instagram, posts and reels are prioritized based on people you know. For example, reels are pushed based on people you know liking them or following the account that posted the reel, creating a more personalized and connected feed compared to TikTok. However, I truly believe that I can succeed in promoting the company using both!