What do you think is the most innovative trend in marketing today, and how would you leverage it for Inkitt's growth?
I think using tiktok sounds is very efficient. This is more obvious in the music industry, where if a song goes viral on Tiktok it blows up worldwide. I think creating specific audio for books or using already popular sounds can help create community around reading and specific books and it also brings new growth by reaching new fans of a certain work.
What social media platforms do you believe are most effective for reaching Gen Z readers, and why?
Tiktok, Instagram and Pinterest, because booktok has become so popular that even bookshops and libraries have their own 'popular on tiktok' sections and Instagram and Pinterest because aesthetic photos attract a lot of readers, even casual ones.
Please brainstorm one way you'd build community around Inkitt on your campus.
I would organise a writing competition where the best story gets published on Inkitt.