I’d add a fun, personal twist by using quick transitions and behind-the-scenes clips from my swim practices — like jumping out of the pool straight into showing W in my bag or locker. I’d also mix in some humor, maybe showing the "real" moments when you really need deodorant after a brutal set. I think adding energy, movement, and a little personality would make the stories stand out and feel more relatable to the audience.

One IG story idea would be a "Pre-Practice Essentials" story — showing everything I grab before heading to the pool, featuring W deodorant as a key part of my routine. It would highlight how important it is to feel fresh and confident heading into a tough practice.

The second idea would be a "Post-Workout Freshen Up" — a quick story showing me after a hard swim session, using W to get ready for the rest of my day. It would focus on how W keeps me feeling clean and refreshed even after the hardest workouts.

I make sure my IG story posts resonate with the target audience by putting myself in their shoes — thinking about what would catch my attention if I were scrolling. Being a student-athlete, I know how important it is to be relatable and real, so I focus on authenticity. I also pay attention to engagement — what people are reacting to, voting on, or messaging me about — and I use that feedback to guide what I post next. It’s about staying consistent, being approachable, and making sure the content always feels connected to both the audience’s interests and the brand’s vibe.