I think It depends. It depends on the current situations like for example last last week. Rare beauty by selena gomez went viral because of the issue that's been spreading around social media that selena and hailey bieber has something going on and that hailey was copying selena. But then after a few videos showing how nice hailey bieber is suddenly people are on favor of her beauty brand which is Rhode Skin, a skincare brand. So yes I think a beauty brands' great social media presence depends on the current happenings.