Apple’s ‘Shot on iPhone’ campaign really inspires me. It didn’t feel like advertising—it showcased real user creativity, making people feel part of a global community. That’s the kind of authentic, shareable content I’d love to create too.

I haven’t created branded content yet, but I’m genuinely excited to step into it. I already understand that branded content isn’t about selling—it’s about storytelling that makes people feel connected to a brand. And that’s exactly what excites me: taking a brand’s voice, blending it with creativity, and turning it into content that students actually enjoy watching, not just scrolling past. I may be new to branded content, but I bring fresh energy, adaptability, and a strong eagerness to experiment and learn. So, I see this as the perfect opportunity to create content that doesn’t just represent a brand—it makes the audience remember it.

To engage college students, I’d focus on three things: hook, value, and interaction. First, grab attention in the first 5 seconds with a relatable meme or scenario—like ‘POV: you studied all night but still don’t get the lecture.’ Then, keep the video fast-paced with quick edits, text overlays, and fun visuals that tie into Klar Labs’ message. Finally, make it interactive—ending with a challenge or question so it doesn’t just get watched, but sparks conversation and sharing.